The Melbourne Cricket Ground has recently decided to ban the displaying of odds during football and other sporting matches. The decision has been made in order to separate the association between gambling and sport, as the MCG's CEO Stephen Gough believes that it compromises the integrity of the sport.

Currently, Betfair has an advertising deal with the Melbourne Cricket Ground, which allows the online gambling company to display live odds during sports matches. For the past three years, the sports book has generated a great deal of ad revenue for the cricket ground, but Gough does not believe it is worth enforcing the association between betting and sports.

As such, he announced that the cricket grounds will not be renewing its contract with Betfair. One of the key points that Gough makes is that sports and betting should be two separate activities. If spectators are encouraged to place wagers while watching matches, he believes that they are being told that they cannot be loyal fans without gambling.

He does not want to convey this message any longer and has terminated the Melbourne Cricket Ground's deal with Betfair. Additionally, researchers at Monash University believe that this type of advertising encourages young children to develop unhealthy betting habits. This is also the kind of issue that Melbourne Cricket Ground wants to stop from taking place.

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