Microgaming is well-known for creating online pokies that engage players in a unique and exciting way. These usually included branded and themed pokies, based on popular video games, comic books and movies. Now, the company is branching out into branded sports slots, basing its latest title on Shoot Magazine, the world’s most popular football publication.

As you would expect, the game will be a football-themed pokie, featuring branding and designs from Shoot magazine. So, Shoot readers will feel very familiar with this game, even if they are playing it for the first time. It is important for gambling developers to create games based on easily-recognizable brands. This helps them to appeal to existing fans bases that are already out there.

For example, Microgaming’s Lord of the Rings slots appeals to movie buffs while PlayTech’s Marvel superhero slots appeal to comic book readers. The new Shoot pokie game will appeal to a whole new audience – football fans. It is likely that they are already involved in the gambling world, taking part in football betting, so it will be a seamless transition.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.