Australia is one of the top gambling destinations – for both players and operators. Over the years, gambling spending has significantly increased across the country, inspiring many international gambling operators to enter in the local market. The latest operator to make the move is BetFred, a UK-based casino operator that will be launching mobile and online gambling services in Australia in June.

In Australia’s betting market, operators mainly focus on local games, such as NRL and AFL matches. There are dozens of online and land-based gambling companies offering odds on local matches, so BetFred aims to focus on other games. This will bring a new perspective to the local gambling market.

While it is true that AFL and NRL matches are the most popular among sportsbetting fans in Australia, it is important for bookmakers to branch out. This is what BetFred intends to do and it could give the company a leg up on other operators. The company will also offer plenty of European sports markets, so Australians can wager on international matches for extra excitement.

Additionally, BetFred will focus on mobile gambling. This will provide punters with the opportunity to wager on games from virtually anywhere using their mobile phones or tablet computers. Mobile betting is become a huge trend, so it will certainly benefit Betfred to offer players the ability to wager from their mobile devices. “We want to be known as a mobile bookmaker,” says Luke Brill, managing director of Betfred Australia.

“The propensity to gamble is high in Australia, and high numbers of Australians bet on European sports.” The new BetFred Australia employs 15 staff members locally, and five more are on their way from the United Kingdom. The company operates two locations in Darwin and Sydney, and there is talk that other sites will open soon.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.