Net Entertainment is well-known in the gambling market as a developer of high-quality online pokies. Now, the company is taking its online business into the land-based gambling world. This week, the company has announced that it will be launching several Net Entertainment titles across William Hill’s land-based retail market.

Over the course of the next few weeks, Net Entertainment games will be rolled out in William Hill retail outlets across the United Kingdom. So, UK punters will be able to play Net Entertainment pokies like Aliens, South Park and The Invisible Man while wagering on sporting events. They will not need access to a computer or mobile device to experience these top-quality pokies.

“We provide leading-edge digital casino solutions and we are excited to make our thrilling games available to William Hill’s land-based players for the first time ever,” says Per Eriksson, CEO of Net Entertainment. “William Hill is the largest betting and gaming operator in the UK and this partnership will allow us to maximise distribution in their major channels such as retail, desktop and mobile.

Net Entertainment is one of the most successful online pokie providers in the digital market. Over the course of the past few years, the company has seen impressive growth. However, online gaming still only accounts for 5% of activity in the international gambling market; so, it is important for Net Entertainment to develop a land-based presence.

Mr Eriksson continues: “Over time, we see interesting growth opportunities in the retail channel and our multichannel strategy will drive increased convergence between online and offline gaming.” We are very excited to see Net Entertainment games available in the land-based market. It will be quite some time before these titles are available in clubs across Australia, but this is a great first step.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.