Social gaming is the biggest new trend in the online gambling market. More and more casino operators are looking for ways to merge social gaming features with online casino games. One of the latest operators to do so successful is Bling City, a new casino that aims to take online gambling ‘to the next level’.

When players sign up to Bling City, they are prompted to choose a citizen, each of which have their own moniker and personality. Options include Mr Wallstreet, Rocker, Slot Machine Betty, The DJ and The Driver. You can then customise their hair and skin. Using this avatar/citizen, you can interact with other players in BlingCity, boost your social status and level up to achieve bigger and better bonuses.

As players earn ‘blings’ and continues to level up, they unlock new prizes on Bling Avenue. iTunes giftcards, Ray Ban sunglasses and iPhones can all be purchased with blings that you earn from playing games and interacting with others at this online casino. "After being involved in the gaming industry for such a long time I saw a need for change.

The vision of BlingCity was born out of the idea of merging social gaming with gambling,” says Daniel Sahlin, CEO of BlingCity. “This new platform will bring the casino business to the level that players have been waiting for. I'm very proud to be able to introduce the 3rd Generation of Casino action”. The casino will be home to a number of Net Entertainment-powered online pokies, such as South Park, Reel Rush, Scarface and more.

Since Net Entertainment is well-known for creating exciting and innovative games with unique bonus features, it seems to be a natural fit for BlingCity. This is certainly an interesting addition to the online casino market. We’re not quite sure how players will take to this new format, so only time will tell if BlingCity succeeds.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.