NetEntertainment is one of the fastest-growing online pokie developers in the gaming market. The company is always looking for ways to expand into a wide range of gaming jurisdictions while developing new and exciting titles for players to enjoy. This week, NetEntertainment has joined forces with Lottomatica, Italy’s major lottery provider.

“We are very happy for Lottomatica, and its players who will now be able to experience the very best online casino games on the local Italian market," says Björn Krantz, Chief of GMO at Net Entertainment. “"We are delighted to have gone live with Lottomatica, allowing them to cross-sell our top online casino game titles through Lottomatica.it and Totosi.it channels”.

Lottomatica is one of the first lottery providers to offer its players the ability to wager on online casino games. This cross platform approach allows the operator to take advantage of the growing interest in online gambling while eliminating competition from offshore operators.

Many of Net Entertainment’s most popular online pokies have gone live on Lottomatica’s website, including Gonzo’s Quest, Bloodsuckers, Starburst and Jack & The Beanstalk. It is likely that more games from this developer will be released on the lottery site in the near future. Lottomatica’s website is full of a wide range of pokies from various developers.

Both Aristocrat and IGT online pokies are available on the site, including 50 Lions, Pixies of the Forest and Monopoly Plus. The operator is certainly collecting pokies, which will appeal to both land-based gaming fans and a new generation of online gamers. This is an ideal example of a land-based developer taking advantage of the online gaming resources that are available.

Across Australia, online operators are concerned that they are losing business to offshore gaming firms, and they could certainly take a lesson from Lottomatica about how to compete with these operators while catching up with online gaming trends.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.