It is no secret that Zynga continues to struggle to compete in the ever-growing social gaming market. So, to stay fresh and relevant, Zynga has released a new version of its Zynga Poker application on Facebook. The new Zynga Poker features a complete redesign. Players will notice that the lobby and tables both have clean new looks that give the app a more sleek and modern aesthetic.

According to Zynga representatives, the company set out to make a more authentic and sophisticated casino. Rather than looking like a social poker app, the new Zynga Poker aims to look more like real-money casinos for serious players. The app also features more personalised social features. The new Zynga Poker will let players know when and where their friends are playing so that you can meet up instantly.

Players will also be placed in tables with competitors who demonstrate similar skill levels, so players will always feel challenged and engaged. “In reimagining Zynga Poker, we set out to create the most authentic and immersive poker experience that mirrors the fun and excitement consumers have on real casino floors - all in a free-to-play social game,” says Jon Liu, Vice President of Games at Zynga Casino.

The new Zynga Poker also features a new loyalty scheme. The Players’ Club is a loyalty program that awards players whenever they spend chips at the play-money poker tables. Players can receive VIP chairs, free table gifts and other great incentives. This is a great way to retain players and keep them interested in the new app. Another great new feature the mobile capability of the game.

Now, players will finally be able to access Zynga Poker on the mobile phones and tablet computers. It has certainly been a long time coming, but now Zynga can finally compete with DragonPlay and the popular World Series of Poker mobile app.