The online world is constantly changing and transforming. Every year, new social networking tools are released. Individuals pick them up quickly while online businesses are slower on the uptake. Now, online casino users would like to see operators taking a bit more initiative by expanding into a wider range of social networks.

Every online casino site has a Facebook and Twitter account, and these are effective tools for communicating with players – but they are becoming old new. Nowadays, Snapchat, Pinterest and even Google Plus are becoming preferred methods of social networking. As such, online casino users would like to see their casino operators communicating with them via these methods.

According to Traffic Generation, 33% of social casino players are most likely to respond to messages that are sent on Google+, while 28% are likely to respond to message on Twitter. Snapchat is also a popular option, as 22% of social and online casino players stated that they would reply to messages on that particular platform. 11% said Whatsapp would be an ideal method of communication.

“Snapchat and Whatsapp’s popularity among social casino players indicates that new communication channels should be investigated,” says Andy Caras-Altas, CEO of Traffic Generation. “This process of migration into other channels (away from Facebook) might be considered an inevitable process, and why smart operators should be investigating the available tools to help them access and utilise them”.

These new tools allow users to communicate in new and unique ways beyond simply sending messages. Snapchat and Whatsapp allow for easy distribution of photos and other media, which would be great marketing tools for social and online casino operators. Now is the ideal time to experiment with their social networking platforms.

We hope to see more online and social casino operators communicating with their players via Snapchat, WhatsApp and Google Plus.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.