This week, PokerStars has launched its sportsbook. This is one of many new non-poker products from PokerStars, as the company strives to expand into a wider range of areas in the gambling market. The new sportsbook will be available to users in the United Kingdom. They will be able to access the service through the PokerStars 7 client, which also offers poker games, online pokies and table games.

This is the company’s latest attempt to diversify in the online gambling world. Last year, PokerStars announced the launch of casino games on its poker client, offering players the chance to wager on pokies, roulette, blackjack, baccarat and more. It has proven to be a successful venture thus far, as PokerStars has been able to draw in players who are not particularly interested in poker alone.

Now, users can find a wide range of online pokies at PokerStars. These include games from popular designs like Net Entertainment and Leander Games. PokerStars has picked out the top titles from the casino gaming world, and ensured that its customers will be able to access them. Under the new sportsbetting header, players can choose to wager on a wide range of events.

At the moment, football, tennis, rugby, basketball, handball, ice hockey and volleyball are available. In the future, PokerStars will be adding a wider range of sports on which players can wager.

"Amaya intends to acquire new customers and gain online gaming market share through the continued expansion of the B2C business in other verticals, including sports betting, casino, social gaming, and daily fantasy sports, which we expect will supplement our current growth plans for our core poker business,” says David Baazov, CEO of Amaya, which runs PokerStars.

Players who are already registered with PokerStars can access the new sportsetting selection right away. There is no need to open a new account.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.