Popular pokies developer Aristocrat has been involved in the online gambling market for quite some time. The company has earned a reputation as one of the most innovative online pokies designers in the gaming world, and Aristocrat is now looking to spread its wings. The social gaming market continues to boom, and Aristocrat is considering getting involved.

According to InterGame Online, Aristocrat has agreed to acquire Product Madness, a popular social gaming firm. The company operates several Facebook casinos, bringing in traffic from more than 500 000 per day. On a monthly basis, Product Madness’ casinos welcome 3.5 million visitors.

There are four popular Facebook apps that are owned by Product Madness: Hollywood Spins, 3D Slots, Team Slots and Slot Machine Game Show. Each application provides players with the chance to experience exciting online slots and online pokies without ever having to spend real cash. Each game offers up impressive graphics and immersive gameplay.

With a reputation as a one of the social gaming world’s most popular firms, Product Madness will make a suitable partner for Aristocrat. The pokies developer will be able to hit the ground running by gaining access to millions of users that are already interested in Product Madness’ games.

“The Product Madness platform will allow our customers to meaningfully enhance that player experience,” says Jamie Odell, Managing Director of Aristocrat. Social gaming continues to be the key to success in the online gambling market, and Aristocrat certainly has the right idea by getting involved in the industry.

Aristocrat will now be in charge of Product Madness’ game offerings, but has yet to announce any specific changes that will take place. Product Madness’ management team will continue on in their roles while the two companies merge and look forward to a profitable future together.