2013 is going to be the year of mobile gaming. Last year, we saw plenty of casino operators and gambling developers dabble in the mobile gaming industry, but the market still needs time to grow and thrive. IGT seems to be getting in on the ground floor, with its recent mobile deals. IGT began working with Virgin Mobile Casino last year to offer its players mobile pokies and is expanding the partnership.
This year, Virgin Mobile Casino players will be able to access a new collection of mobile pokies from IGT. These games will include Miss Kitty, Elvis: A Little More Action and Wolf Run. All three of these pokies have performed incredibly well in the online and land-based markets; so, it seems like the next natural step to introduce these pokies into the mobile industry.
Virgin Games saw a great deal of mobile growth in 2012, and hopes to continue expanding in the new year. With the help of IGT’s new mobile releases, the casino provider can hope to attract more players that are looking for an exciting on-the-go pokies experience. “We are already seeing 10% of our gross revenues come from mobile in less than a year since launch,” says Joshua Morris of Virgin Mobile.
“With the addition of top titles, we are strengthening our position as a multi game aggregator”. Whether in mobile, online or land-based markets, the key to success for casino operators is diversity. Players always want something new and exciting; so, it is up to companies like Virgin Casino to provide their players with a wide range of games. In the online and mobile worlds, there is more opportunity for this, as space is not an issue.
Online casinos can host hundreds of games, giving players endless opportunities for gambling excitement. Virgin Casino looks forward to an exciting year in the mobile marketplace. However, the site will also face more competition as other operators expanding into mobile gambling. As such, Virgin will have to continue expanding its game selection to keep players interested.