For the first time ever, gambling ads have been permitted at the Australian Open. Now that the event is well underway, spectators and industry professionals all have something to say about William Hill’s sponsorship of the event. According to the Herald Sun, the Victorian government is none too pleased about William Hill sponsoring the Australian Open.

Government officials have spoken out against the deal, especially after William Hill was found using a loophole that allows players to place live wagers on sporting events – which is currently illegal in the country. Andy Murray has even called the gambling ads ‘hypocritical’. According to CBC Sports, he says: "You know, because I don't believe the players are allowed to be sponsored by betting companies, but the tournaments are.

I don't really understand how it all works. I think it's a bit strange." Overall, the general public is concerned that the gambling ads will disrupt the integrity of the sport. They argue that not only do they influence players to bet on tennis rather than simply enjoying the sport; it also closely relates gambling to tennis and may encourage match-fixing. One way that Tennis Australia has fought these claims is by blocking access to gambling sites.

Any spectators at the event will be unable to visit online bookmakers or use gambling apps using the free Wi-Fi network at Melbourne Park. This will prevent players from placing illegal in-play bets, and protect the integrity of the sport. Still, it has been difficult to avoid corruption during this year’s Australian Open. There have been reports of match-fixing, as some players have been paid by punters to lose matches.

The BBC and the New York Times have both reported that suspicious betting behaviour has been discovered. While this scandal is not directly related to the gambling ads at the Australian Open, it is yet another reason for sports regulators in the country to tighten up their restrictions.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.