This week, Sportsbet has extended its partnership with the National Rugby League (NRL). Both parties will work together to promote and support each other in this mutually beneficial deal. The deal is worth over $60 million, and the partnership will run until 2020. The two parties have agreed to make Sportsbet the official betting partner of the National Rugby League, and the operator will provide funding to rugby in Australia at all levels.

“We already have a partnership with Sportsbet but this extension will see a significant increase in funding for rugby league,” says Andrew Abdo, the Head of Commercial at the NRL. Another interesting factor of the deal features digital technology. Sportsbet will help the NRL improve its digital data analysis, insights and direct marketing.

This will boost the NRL’s profile, and provide the league with a better grasp on the various forms of digital technology that can help to boost its business. Both groups remain committed to responsible gambling. Since Sportsbet will be promoted as the official betting partner, it is important that there are safeguards in place to protect vulnerable individuals from being influenced.

SportsBet and the NRL will be working together to put strict controls in place that limit the promotion of betting as well as introducing a responsible gambling program. Betting advertising has been an important issue over the course of the past year, with many responsible gambling advocates calling for new restrictions.

They want betting operators to be prohibited from advertising their services during matches, so that young viewers do not start associating gambling with being fans of sport. By launch its own responsible gambling ad program, SportsBet is leading the way, and it is hoped that the company will inspire other operators to do the same.

“There has never been more interest in rugby league with ratings, crowds and memberships all on the rise so we are delighted to become the code’s official partner,” says Barni Evans, Chief Marketing Officer at Sportsbet. This is a very exciting deal for both parties involved.

Sportsbet and the NRL can stand to benefit greatly from this new extended partnership, and we can’t wait to see the kinds of initiatives they launch that will benefit punters, the community and the sport of rugby.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.