Europe’s International Converting Exhibition is one of the biggest events for gaming and pokie machine operators around the world. The event provides representatives of these companies with the opportunity to network, show off their wares and establish a reputation for their games. This year, local pokie operator Aristocrat attended the ICE Totally Gaming Conference and experienced a great deal of success.

At the convention, Aristocrat showed off some of its most exciting new titles, including: Superman: The Movie pokies. In the gambling world, superhero and comic book slots have become incredible popular and Aristocrat has yet to follow the trend. This year, Aristocrat was pleased to preview its new branded title, and ensure longevity of the brand by also previewing its sequel Superman II.

Another game that received a positive response was Zorro: The Legend Returns. This new poker machine is a sequel to one of Aristocrat’s already popular pokies. The company’s preview of The Mummy pokies also impressed attendees of ICE Totally Gaming 2013.

“Going into this year’s ICE, we knew that the breadth and depth of our games portfolio was extremely strong,” say Donal Maguire of Aristocrat’s Sales & Marketing Division. “Off the back of some highly positive floor performance figures from games released over the last three months, we were anticipating very strong demand for a number of marquee products and titles.”

New gaming formats also made their debut at ICE Totally Gaming, including Wonder 4. This new format allows players to spin four sets of reels at once, increasing their chances of winning big and earning more money per spin. Aristocrat also celebrated its 60th anniversary at ICE Totally Gaming 2013.

The event presented the company with the ideal opportunity to commemorate all of its achievements in the electronic gaming world thus far as well as prove to the rest of the market that Aristocrat will continue to thrive. Our end-game is creating the world’s greatest gaming experience, every day,” Maguire continues. “From the response we received at ICE, we believe we’re on track to do just that”.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.