eSports are becoming a major trend in the online gaming and online sportsbetting markets. Some bookmakers are giving punters the opportunity to place wagers on the outcome of various online games like League of Legends and Counterstrike, and TabCorp is getting involved in this emerging market. This week, TabCorp has announced its new partnership with UniKrn.
The two companies will launch a new eSports platform that will allow users to play games, interaction with one another and place bets on all sorts of eSports. Players will be able to wager on the outcome of tournaments and single matches, with the platform offering different types of wagers in later updates.
The eSports market is huge. Millions of viewers enjoy watching video game players stream their progress online, and bookmakers are running with the trend by allowing viewers to bet on these games. In 2014, the League of Legends World Championship received 288 million cumulative daily views. As such, the new platform will have a wide reach. It aims to capture the attention of 10 million online gamers in over 100 countries.
To ensure that this platform is safe and secure for players around the world, TabCorp will be lending its expertise in the online betting market. “eSports is one of the largest sports globally, attracting viewer numbers that are on par with traditional sports such as American football and basketball,” said Rahul Sood, CEO and co-founder of Unikrn.
“We couldn’t have found a better partner than Tabcorp to drive innovation and bring wagering to the fast-growing eSports market. Tabcorp’s track record as a global leader in responsible betting and its experience running an integrated wagering and media business provides Unikrn with the platform to build a secure, legal and fun arena for adults to gather, game, and bet on eSports.”
We are very excited for the launch of this new platform. We can’t wait to bet on our favourite video games.
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