Tatts Group has recently rebranded, and the company continues to look for new ways to reinvent itself. Recently Tatts Group announced its plans to continue investing in digital gambling and has set its sights on launching a new online platform shortly. While Tatts Group has experienced some difficulty in the land-based gambling market, digital gambling has seen a great deal of growth.
Land-based profits declined due to the company losing its pokie duopoly in Victoria, but digital spending was at an all-time high. Over the course of the 2013-14 year, Tatts Group saw a 14% increase in digital wagers, bringing in $147 million. While this is partially due to the World Cup, it can also be attributed to the fact that more and more punters are using their mobile phones, computers and tablets to bet online.
Tatts Group’s mobile business has seen significant success this year. The app, which was release at the beginning of 2014, has been downloaded over 300 000 times by punters across the country. So, mobile and digital betting seems to be the best place for Tatts Group to be focusing its attention.
“We have doubled our online resources and expansion of the digital team will be a continuing feature given the importance of this channel to our future,” says Robbie Cooke, CEO and Managing Director of Tatts Group. Few other details have been revealed about the new online platform from Tatts Group, but we are confident that it will give players what they want.
Tatts Group has years of experience in the gambling market, and the company knows how to cater to the specific tastes of Australian punters. So, there is no doubt that the new online platform will be a success.