Playing the lottery is one of the most popular gambling activities in Australia, with players purchasing millions of dollars’ worth of tickets every month. Lottery provider Tatts Group has seen tremendous growth recently, and wants to expand in order to drive even more sales. A report in The Bull notes that Tatts Group wants to expand its sales into a wider range of retail outlets.

Recently, the lottery provider trialled sales at Coles Express, and experienced a successful run. Now, Tatts will look at other retail outlets through which lottery tickets can be sold. "We firmly believe the convenience fuel channel presents an opportunity to grow the lotteries category," says Robbie Cooke, Chief Executive of Tatts Group.

This news comes shortly after the government prohibited the sale of lottery tickets at grocery stores. Convenience store owners were concerned that their profits would drop if other types of retail outlets were allowed to sell lottery tickets. After quite a bit of back-and-forth, it was decided that convenience stores would continue to be the only type of stores that would be permitted to engage in lottery sales.

Mr Cooke was not particular pleased with the outcome, stating that the trial of lottery sales at Coles Express did not cut into the sales of convenience stores. Still, Tatts Group continues to look at other options for lottery sales. Another new development from Tatts Group is its new Set For Life lottery game.

This new game will offer winners the chance to win $20 000 a year for 20 years, aiming to appeal to the ‘everyday dreamers’ who are not particularly looking for multi-million dollar wins.