TATTSBET has recently rebranded as UBET, and the company is working on ways to attract players to its new gaming identity. This week, UBET announced its plans to release a ‘multisensory immersive experience in the new year. The new technology is being touted as the ‘TAB of the future’, bringing land-based gaming to a whole new level in order to provide players with immersive experiences as they wager.
According to Brisbane Business, it will appeal to players’ sight, sound, smell and touch. This includes the introduction of video walls, which will consist of a dozen 42-inch monitors. They will also feature ‘sound canopies’ and the option to use headphones. New colours and finishings will be introduced in order to give the product a fresh, luxurious look. "Our [physical] environment hasn't evolved a great deal over the years.
We've refreshed a number of agencies across the network, but not stepped back and properly considered the concept as a whole,” says Barry Fletton, COO of TATTSBET. "We think this will be a game-changer for wagering in Australia it will help attract a new, younger customer, while making our existing customers more comfortable”. One of the major influences behind the redesign aims to align TATTSBET’s online and land-based services.
By offering up a more digitally immersive experience in shop, the new technology will coordinate nicely with the company’s online offerings. Since online gaming is the next new frontier for the gambling market, TATTSBET is certainly making a wise decision. Another new feature for TATTSBET is mobile gaming.
The company plans on offering a mobile app that allows players to place bets from virtually anywhere, bringing TATTSBET in line with more innovative gaming operators.
The new services from TATTSBET will be available in 2015. So, keep your eyes peeled.
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