Social gambling is a relatively new phenomenon in the gambling market, so industry experts are still figuring out how players respond to social casino games. A new report by Traffic Generation offers some new insight into the minds of social gamblers. Traffic Generation, a data analytics and marketing provider, recently surveyed more than 1500 social casino players. The findings have been compiled into a handy infographic.
While there is not much to go on as of yet, it is a great jumping-off point for industry experts to get a good idea of their new target audience. According to the study, the majority of social casino players are female (61%). In the real-money gambling market, men far outnumber women and the opposite occurs in the play-money social gaming market in which women far outnumber men.
So, it is interesting to note that social gambling falls somewhere in the middle. Another interesting finding concerned how engaged players are on social casinos’ networking pages, such as Facebook and Twitter. 560 respondents visit the page, 355 read the comments and 110 actually make comments.
It is interesting to note that players do not engage as much as they could in the social aspect of social gambling, so it seems that gaming operators could to more to get players talking and communicating with one another. Players also provided information about their relationships with real-money casino games. 28% play social casino games as much as they play real-money casino games while 37% play social games less often.
10% spend more time playing real-money casino games while 25% don’t play other games at all. These findings are very interesting for both social casino operators and real-money casino operators. It is important for both to try harder to engage players while offering a wide range of games to help players branch out into other sectors.
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