Google is an online powerhouse. The company has a near-monopoly on search engines, and has experimented in the social networking market. Now, it seems that Google has plans to enter the online gaming world, as rumours are circulating that the search provider is considering purchasing bwin.party. Currently, bwin.party’s closing price is 109p.

According to reports, Google has offered the gaming operator 200p per share as a takeover offer. While 109p is quite impressive for an online gaming stock, the company’s price has been declining from its peak of 156p in March 2013. There are plenty of online gaming operators to choose from, but Google has made a wise choice by focusing on bwin.party.

According to Steven Stradbrooke of CalvinAyre.com, the online gaming operator will launch its real-money gambling software in New Jersey on November 23rd. As such, taking over this company would provide Google with automatic access into America’s newly opened online gambling market.

Industry professionals anticipate that the perks of operating an online gaming site are only part of the reason why Google has set its sights on bwin.party. The online casino could be a helpful marketing tool, as Google could use player data for advertising purposes. This could also open up doors in the mobile gambling marketplace.

Android phones and tablets are Google-operated devices, so there is potential for the company to launch Party Poker and other online gaming sites on mobile platforms that are available to Galaxy tablet and smartphone users. However, Google is not quite experienced in the online gambling market.

While there is great potential for success, it is unlikely that Google will prosper without the help of industry professionals to guide the newly purchased bwin.party. Change is on the horizon for the online gambling market, and Google may be leading the transition.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.