William Hill recently announced the rebranding of its Australian acquisition, SportingBet. Now, that the rebrand has taken place, the casino operator has launched its first ad campaign for the William Hill Australia brand. The campaign has started with the release of a 60-second television spot. It takes an emotional approach, focusing on a man who cannot decide what to order from a food truck.

The narrator then launches into a speech on decision-making, ending with the quote “the best decision is just to make one”. William Hill wants to let viewers know that “It’s Your Call”, and they can exercise this right by wagering on their favourite sports. “Australians love a person who makes a call. It shows strength of character we all admire,” says Paul Nagy of Clemenger BBDO Sydney – the marketing firm that created the ad.

“William Hill wanted to champion those people who take a stand, and indeed, who know when enough is enough, because lord knows we need more of them!” You can have a look at the ad here: “We’re confident it captures not only the essence of our brand but launches it off a consumer insight that all Australian’s can relate to, that you respect a person with the confidence to make a call,” says Warren Hebard, Head of Brand and Acquisition at William Hill.

Following the launch of the television ad, William Hill will also launch mobile, print, digital and social campaigns to promote the brand across Australians. We are very excited to see what’s next from this ad campaign from William Hill, because it seems like big things are in store.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.