Well-known poker machine manufacturer WMS Gaming has partnered with Affinity Gaming to launch a new gaming platform called A-Play Connect: Play4Fun Network. This new platform allows players in land-based casinos to access free-play pokies and other casino games from WMS online and on their mobile devices. A wide range of WMS-powered pokies are available on A-Play Connect.

They are free-play versions of real-money games that can be found in land-based casinos, pubs and clubs. The selection of games includes pokies like, Enchanted Kingdom, Super Jackpot Party and Invaders from the Planet Moolah. Several video poker games will also be available, including WMS versions of Deuces Wild and Jacks or Better.

The new platform does a great job of integrating social media tools, allowing players to compete with one another on a live leaderboard. Players can also unlock new content as their progress through the available games. A-Play Connect operates like most other social casinos that are available in the online market.

The benefit is that it is available on a wide range of devices, and it is an exclusive system for players at Affinity Gaming casinos. “The engagement and retention mechanics provided by combining our player-favorite games with proven social casino mechanics will allow Affinity Gaming to realize exciting benefits from the convergence between casino entertainment online and on casino floors,” says Bob Hays of WMS.

The new gaming platform also offers many benefits to casino operators. Casino brands can extend their brand into the online gaming market, which is where plenty of players are migrating. The fact that the games can be played on mobile devices will also help to establish casinos’ presence in the mobile gaming market place, a sector with a great deal of potential and promise.

The system also allows casino managers to monitor players’ behaviour, so they can offer desirable loyalty promotions for players to enjoy.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.