A popular online gaming content developer and publisher, Yggdrasil has announced a brand-new partnership with Betway, an iGaming sector giant. The new compact will see the game creator broaden its influence through the world-class gaming platform.
Thanks to this deal, players throughout the world will gain access to Yggdrasil’s top-class content. The entire portfolio will become available in regulated markets, including the UK and Germany, with the latter recently opening its virtual doors to online casino gaming.
This year is a big one for Betway, as well. In addition to this partnership, the online gaming and sports betting operator also struck a similar deal with Sydney-based content provider Lightning Box. However, unlike Yggdrasil, an independent software developer, Lightning Box now operates under the Scientific Games umbrella.
The Agreement Covers Both Proprietary and Third-Party-Produced Content
The deal means all Betway casino members will gain access to the entire Yggdrasil portfolio, including proprietary content and the titles produced by third-party studios through the YG Masters Programme.
YG Masters is a collaborative programme created by Yggdrasil. Independent gaming studios, developers, and studios can use it to design and distribute unique content, with Yggdrasil doing all the heavy lifting.
The current portfolio boasts dozens of pokies and table games, including pokies with jackpots and different variants of casino classics — roulette and blackjack.
Yggdrasil Boasts Impressive Game Designs
Betway’s marketing and operations director, Paul Atkins, stated that “Yggdrasil gaming products stood out in the market thanks to their engaging and impressive designs.”
He added that “the company was excited to have a chance to offer such gaming options to its customers.”
It’s safe to say that Betway is more than excited to include a software developer with a comprehensive portfolio on its roster. With the deal signed on 6 September, enthusiastic players can soon expect to gain access to Yggdrasil products.
Partnership With a Hugely Recognisable Brand is a Great Success
Director of commercial operations at Yggdrasil, Andrew Pegler, communicated that Betway was a highly recognisable brand and that the company is more than thrilled to partner with them across various regulated markets.
He continued by saying that Yggdrasil pokies offered highly immersive gameplay that would resonate with Betway casino customers.
The reputable software and game developer is in an exciting phase of expanding its footprint with top-rated local and global operators present in regulated markets.