It has been a long time coming but social gaming operator, Zynga, has finally made significant steps towards entering the online gambling market. Over the course of the past year, the company has made several announcements about its plans to launch a real-money gambling operation but has only recently started the journey.

Now, Zynga has announced its new partnership with bwin.party, signifying that it is now time for the company to enter the gambling market. bwin.party is a UK-based gambling operator, which provides gaming solutions to a wide range of casino and sportsbetting operators. With the help of this highly successful company, Zynga can look forward to flourishing in the online gambling world.

“Partnering with an established leader like Bwin.party is a strategic and prudent way for us to enter a key RMG”, says Barry Cottle, executive Vice President of Zynga. After being forced to lay off 100 workers this week, it seems as though Zynga really needs a win. The company has also announced dropping 13 of its games and phasing out ‘The Ville’ gaming franchise.

While the company was previously one of the top social gaming providers, the competitive nature of the market saw Zynga falling behind in terms of popularity. Companies like EA and Glu Mobile are now taking over a large market share, leaving Zynga to find a new path. So, now seems like the ideal time for the Zynga to branch out into the real-money gambling market.

Financial analysts believe that there are plenty of great opportunities for Zynga’s growth, especially with the help of an experienced operator like bwin.party. Neither company has released any details on what the new application will include, but we are certain that they have big plans. Zynga is the second social gaming operator to take the leap this month.

Glu Mobile recently announced its plans to create an online gambling application with the help of Probability PLC. So, in the same way that the two companies competed in the social gaming market, Glu and Zynga will continue to battle for top spots in the online gambling industry.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.