Zynga has finally made the leap into the mobile gaming market, and the risk has paid off. Investors have renewed their interest in the company, which was on the verge ruin in 2013. Now, we must wait and see if Zynga can sustain its momentum in the mobile marketplace, especially when competing with other mobile gaming firms that have been around for years.

This year, Zynga has released a number of its popular online games as mobile titles. Now, you can find games like Zynga Poker, Farmville and Draw Something on the Google Play Store and iTunes App Market. These releases followed Zynga’s $527 million acquisition of NaturalMotion, a company that has become renowned for its mobile titles like Clumsy Ninja.

With the help of NaturalMotion, Zynga’s mobile games will have a competitive advantage over its rivals. Still there, is steep competition in the mobile gaming market – and, from companies that have been developing mobile games for years. Glu Mobile released its first mobile titles before 2010, so the company has a huge selection of games and years of experience.

Another competitor is Electronic Arts, whose mobile titles have dominated the market for quite some time. Online gambling operators also present competition in the mobile market for apps like Zynga Poker and Zynga Slots.

“Although the company is displaying some good growth in mobile, we should wait for a couple of quarters and see if Zynga is able to sustain its mobile success before taking a call on the company,” says Mukesh Baghel of The Motley Fool [http://www.fool.com/investing/general/2014/04/28/will-zynga-be-able-to-sustain-the-mobile-momentum.aspx] .

Zynga has made a successful foray into mobile gaming – but will its success last? Share prices are up, so investors are confidents, but there is no telling how Zynga will fare in the mobile market over the long term.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.