Media giant Endemol has recently announced its investment in Plumbee, a social casino operator which runs Mirrorball Slots. The company has spent $13 million on the investment, as Endemol works together with Plumbee to create high-quality social pokies and casino games. The social gaming market is booming, and more and more companies want to get in on the ground floor.

There is great earning potential in social gaming, as operators can benefit from in-game purchases and ad revenue. There is also the possibility that the companies may be able to venture into the real-money gambling market. Plumbee was launched in 2011 and has since become a leader in the social gaming market.

The company has become well-known for creating social casino games that are free to play on social networks like Facebook. Plumbee’s most popular app is Mirrorball Slots, which is a huge success on Facebook and has recently been launched for iOS mobile devices like the iPad and iPhone. As part of the Plumbee’s bew partnership with Endemol, the company will produce new social pokies and casino games for free-play gamers to enjoy.

The company will be able to take advantage to Endemol’s connections with media and pop culture brands to create unique themed pokies. “Joining forces with a world leading content creator like Endemol ideally positions us to develop a new generation of premium social games,” says Raf Keustermans, CEO of Plumbee.

“This will significantly boost the growth of our worldwide user base as we create gaming experiences that stand out from the competition.” This is Plumbee’s second joint venture in the social gambling market. Earlier this year, the developer teamed up with Unibet to operate Bonza Casino and Bonza Slots, two real-money casino applications that are available on Facebook.

Plumbee is certainly making great strides in the social gaming world, and we are excited to see what comes next from this innovative developer.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.