This week, two online gaming giants have entered into a lucrative deal which will see PlayTech provide online casino games to Betfair. The two companies already work together, and the new agreement will see the business relationship continue to flourish and develop.

“The agreement is a testament to Playtech’s ability to offer a full suite of market leading online products and we look forward to continuing to work with Betfair,” says Rafi Ashkenazi, Chief Operating Officer of Playtech. PlayTech and Betfair have worked together ever since 2009.

The partnership began with PlayTech licensing online pokies and other casino games to Betfair, allowing punters to wager on a wide range of titles while they bet on sports and racing events. Thanks to this partnership, Betfair was one of the first online betting websites to provide casino games to its players, making it a multiplatform website that a diverse collection of players could enjoy.

As such, the two companies have a great track record of working together. So, it is no wonder that they have decided to renew their business partnership. In addition to continuing to work together on online casino software, PlayTech and Betfair will expand into the online poker market.

This year, the two companies will launch an online poker product in Spain, a market that has recently opened up its online gambling market to international operators. Betfair’s success in the poker market has been waning in recent years, and this new venture could revitalize its offering.

In 2013, Betfair’s number of active poker players dropped from 93 000 to 85 000, as competition from names like PokerStars and 888 Poker continue to take over a significant portion of the market share. By expanding into Spain with PlayTech, Betfair hopes to recover profits that have recently been lost to other online poker operators.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.