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New ‘Bet Now’ Button on Twitter

Social media and the online gambling market have been merging for quite some time now. To further associate social networking and online gaming, Twitter has launched a new ‘Bet Now’ button which will allow gaming site affiliates to convert followers into players.

The new Bet Now button will appear to on gaming updates from betting affiliates to Twitter users in the United Kingdom. It will allow users to quickly access gaming sites and place in-game wagers.

According to iGamingBusiness, this new feature will certainly help to boost live betting odds for online bookmakers. With smartphones and tablet computers becoming increasingly popular, there has been a sharp increase in live betting activities at betting sites. So, Twitter is building on this trend.

There are some situations when punters cannot watch matches live, so they follow live updates from Twitter. Betting affiliates and operators publish updates when any important events occur in big matches, and now players will be able to instantly make in-game wagers while keeping up with these steams.

Aideen Shortt, a social media expert for iGamingBusiness, states that this is a great move for both Twitter and the online gaming market. The ‘Bet Now’ button further strengthens the connection between social networking and betting sites, and allows affiliates and operators to better appeal to target audiences.

“Affiliates can reach particular audiences based on specific shows or matches, channels, sporting events or even programme genres,” Short says. “The depth of targeting is endless, and in a hugely competitive marketplace which has so many obstacles, the premise of one-to-one, individual marketing is no longer a luxury, but a necessity.”

This feature is not yet available to Australian punters. We can see it being a huge success in the UK, which may inspire it to be made available in the local betting market at some point in the future.

Google Removes Russian Gambling Ads

Last week, the Russian government ordered Google to remove a number of gambling ads. The government threatened to issue a steep fine if the search operator did not comply. Now, Google has taken action, removing the ads so that Russian internet users cannot see them.   The ads were discovered by a Google user in…

TabCorp Faces Off Against Victorian Government in the High Court

For the past year, TabCorp and Tatts Group have been involved in legal battles with the Victorian government as both companies have sought compensation for having their poker machine duopoly disbanded. This month, Tatts Group had its request for compensation approved while TabCorp’s was denied – but the gaming provider will not go down without…

Yggdrasil Gaming Launches New Draglings Online Pokie

Yggdrasil Gaming is one of the fastest-growing online pokie operators in the online gaming world. The company consistently launches new and exciting content for players to enjoy, and its latest release is a game called Draglings. The new Draglings online pokie is a fantasy-themed game with bright graphics and innovative gameplay. The overall theme is…

Rajan Zed Gets Support In Fight Against ‘Shiva’ Online Pokie

Last week, religious leader Rajan Zed spoke out against an online pokie called Shiva from Gauselmann and Merkur Gaming. Maintaining that the Hindu god should not be used to promote gambling, he requested that the game be pulled from online casinos. Now, religious leaders from other sects have come forward to support the cause. Shiva…

Victorian Government Awards $540 Million Settlement to Tatts Group

Tatts Group has been embroiled in a battle with the Victorian government for 2012, since the poker machine duopoly it held with TabCorp was disbanded. Over the course of the past two years, the two groups have sought compensation for the early termination of their gaming contract – and, now Tatts Group has finally been…

Criticism For Northern Territory’s Pokie Push

Last week, the Northern Territory government announced its plans to lift the cap on poker machines in the state. As expected, the announcement has attracted a great deal of criticism from gambling researchers and responsible gambling campaigners. Over the course of the past few years, researchers across Australia have attempted to determine the link between…

NYX Gaming Launches Miss Midas Online Pokies

Miss Midas is a new online pokie from NYX Gaming, an online gaming developer that is well-known here in Australia. This new game features a unique theme and interesting bonus features that provide players with great winning potential as they spin the reels. The Miss Midas online pokie is based on the legend of King…

AliBaba Launches KT Play Social Gaming Network

Social gaming is the current going trend in the online gambling market, and we are seeing all types of companies jumping on the bandwagon. This week, Chinese e-commerce site Alibaba.com announced the launch of its own social gaming platform, KTPlay. This social gaming network has been around for several weeks in beta testing mode, and…

New Bubble Craze Online Pokie From IGT

Online pokies are looking more and more like social and arcade games. Over the course of the past year, we have seen plenty of new titles that have been designed to look nothing like your average poker machine. IGT’s latest game, Bubble Craze, is certainly in line with this trend and offers up a completely…