Introduction
Parlay is defined as the act of turning a stake into a bigger win by gambling. This ambitious and visionary word is a perfect statement for a technology company competing with others, as it reflects its big dreams and its desire to succeed.
Canadian-based Parlay is a software house that was established in 1996 and its main objective is to provide software for clients, enabling them to run video pokies and other casino games. With two decades in the industry and affiliations with top names such as the The Gaming Network, Unibet, Virgin Games and IGT, it is clear that the company has succeeded in what it set out to do.
Despite its longstanding presence, the company remains reasonably small with a tight-knit team of loyal and highly-qualified staff.
Fair gaming and legal information
Games that run through Parlay’s software go via a random number generator to provide fair results; however, certification information relating to this is not offered on the software developer’s website.
The website does suggest that customers consult the company’s privacy policy; however, the link is not currently working. For this reason, it is unfortunately not possible to provide any further details at this time.
Website functionality
Parlay’s website is geared around the technology it offers; therefore, it has a fairly simple design with minimal colours and distractions. On the other hand, all the information a casino owner – or anyone for that matter – might need to find out about its software and services is displayed in one place, meaning that minimal effort is required to navigate around the site.
That said, the information is quite technical and hard to digest. A range of visual charts help to make the website user friendly and simplify the information provided.
What services does Parlay offer?
As customers will see when they visit the website, Parlay offers three main services: licenced software, gamification and innovation. The software developer provides freedom and flexibility to its clients and has used the vast knowledge from its team to come up with products and services that companies in the industry want and need.
The set of comprehensive services on offer include fully-managed solutions, multi-platform software and third-party software; basically, there is enough choice and scope to suit almost any business model. This all comes from a trusted, reputable and highly-experienced brand – what more could a business want?
More about products and services
Whilst it sources some games from third-party suppliers, Parlay also develops games in house and these are unsurprisingly very good. Its portfolio of video pokies covers a range of themes and offers different reel combinations while remaining easily accessible and enjoyable to play.
By combining its own talent with games developed by others, Parlay can increase its offering to the market. Among the collection of casino games are classic pokies, reel pokies and pokies with unique bonus features. A large number of these games are derived from roulette, adopting special themes/storylines, graphics and audio effects that appeal to the modern gamer whilst keeping old-school enthusiasts just as thrilled.
Although Parlay has a full suite of pokies and traditional casino games, it is, and has been since 1998, a leader in the development of online bingo games. Its systems support and license bingo software conveniently suited to all international standards and formats, with a premium and flexible configuration.
The Parlay5 platform, for example, is adaptable to suit a range of languages and currencies and includes 75-, 80- and 90-ball bingo in addition to other variants, such as Swedish-style and mini-games. The software can also be deployed in a number of ways, with managed services available or with software plugged into a company’s existing platform.
Accessibility and adaptability
Parlay’s software can be implemented in many ways, notably in download, instant play mode and across the mobile domain. As with most software these days, its own software has been designed to be compatible with iOS and Android.
Not only is the software accessible across a range of devices but also the provider has thought long and hard about ways to please the casino owners. As such, it can host pokies and other games on its own servers; installed as standalone systems on an external server, such as the client’s; or can be integrated as part of a model that runs third-party software from other developers.
Parlay also offers a range of customisable features when it comes to its back-end modules. It believes that providing content and the ability to manage this content and its activity are equally important, and quite rightly so. Its comprehensive back-end tools include real-time customer tracking and management, financial transactions, customer service, and other useful reporting tools to help companies analyse business performance.
Is there anything Parlay could improve on?
Although many efforts have been shown to keep on top of the fast-moving pace of technology in the last two decades, Parlay features somewhat outdated games on its platform and could perhaps do with modernising its choice of video pokies in particular.
It seems a shame for such a successful, innovative and quick-responding gaming platform company to let itself down by leaving customers bored and in need of further inspiration. If it truly wants to continue wowing the sector and maintain its presence at the top, Parlay should re-evaluate this aspect of its business and perhaps even develop some new unique games to blow the industry away.